10 Steps Guide To Grow Small Businesses
No matter what type of small business you run, increasing sales and boosting revenue are always top priorities. Many business owners are eager to learn how to grow their small businesses.
There isn’t a single, foolproof strategy for small business growth. However, there are several key tactics you can employ to give your business the best chance to expand.
Table of Contents
Growing your small business can be challenging. It takes a smart approach and effort from various parts of your company, including:
As a startup, you may find yourself wearing many hats until you can hire experts. Although growing your small business takes time and energy, here are 10 quick strategies to help accelerate growth.
1. Do Your Research
When trying to grow your small business, market research is essential. It helps you understand your existing and potential customers. Knowing their needs allows you to adjust your business to meet those needs.
Research your competitors too. Understanding their strengths and weaknesses can help you make better decisions on scaling your small business..
2. Build a Sales Funnel
A sales funnel guides customers through their journey with your business. They start at the top when they enter your business or visit your website. When they make a purchase, they’ve gone through the funnel. Find ways to move people through the funnel, such as offering discounts or collecting their contact information for updates.
3. Increase Customer Retention
Getting new customers is great, but keeping existing customers coming back is crucial. Customer retention builds loyalty and can boost sales. Retaining customers is cost-effective compared to acquiring new ones.
You can increase customer retention by:
- Prioritizing customer service: Treat your customers well to ensure they continue supporting your business.
- Using a customer relations management (CRM) system: CRM systems help manage relationships with current and potential customers by storing their information in one place.
- Creating a customer loyalty program: Reward existing customers for their support and attract new ones.
- Launching an email campaign: Stay on top of customers’ minds and move them through your sales funnel.
- Engaging on social media: Respond to customers’ questions, feedback, and complaints to show you value their thoughts.
- Keeping promises: Follow up with customers as promised to maintain a positive impression.
4. Participate in Networking Events
Increasing your brand visibility can attract new customers. Attend local professional networking events to promote your business.
You can participate by:
- Meeting other business owners
- Putting up a booth
- Speaking as an industry expert
5. Embrace Corporate Social Responsibility
Consumers often prefer businesses that align with their values. Practicing corporate social responsibility (CSR) shows your commitment to positively impacting the community. This can enhance your brand reputation and attract more customers.
Ways to practice CSR include:
- Going green: Implement eco-friendly practices to reduce your environmental impact.
- Community involvement: Encourage employee participation in local volunteer activities.
- Sustainable products: Use environmentally-friendly materials and processes.
6. Form Strategic Partnerships
Strategic partnerships with other businesses can expand your reach and customer base. For example, Starbucks partners with Barnes & Noble and Target to increase its market presence.
Consider forming partnerships with complementary businesses or vendors to enhance your growth potential.
7. Explore Franchising
Franchising can be an effective way to grow your business. By selling your business model to independent owners, you can expand your reach and increase revenue. This strategy works well for businesses in industries like fast food and fitness.
Ensure your business model is suitable for franchising before pursuing this option.
8. Diversify Your Offerings
Expanding your product or service range can attract new customers and drive growth. You can achieve this by:
- Identifying new opportunities: Research the market to find potential new products or services.
- Offering existing products in new ways: Consider subscription models or product bundles.
For instance, Moment started with smartphone lenses and later introduced apps and accessories.
9. Expand to New Markets
If franchising isn’t suitable, consider expanding your business to new markets through exporting. Selling your products or services globally can increase your customer base and market share.
Benefits of exporting include:
- Access to international customers
- Opportunities to open new business locations
- Leveraging global online platforms
10. Continuously Measure and Improve
Regularly assess the effectiveness of your growth strategies. If a loyalty program isn’t improving retention, adjust your approach. Use tools like CRM systems, email campaigns, and social media engagement to refine your strategies and enhance customer interactions.
By implementing these strategies, you can effectively grow your small business and achieve long-term success.
Here are 10 Bonus Tips To Grow Your Business
11. Invest in Technology
Embrace modern technology to streamline operations and improve efficiency. Invest in tools that can automate tasks, manage customer relationships, and analyze data. This can save time, reduce errors, and allow you to focus on strategic growth activities.
- Automation software: Tools like Zapier or IFTTT can automate repetitive tasks.
- Customer Relationship Management (CRM): Platforms like Salesforce or HubSpot help manage and analyze customer interactions.
- Data Analytics: Google Analytics and other data tools provide insights into customer behavior and marketing effectiveness.
12. Enhance Your Online Presence
A strong online presence is crucial in today’s digital age. Make sure your website is user-friendly, mobile-responsive, and optimized for search engines (SEO). Also, be active on social media platforms where your target audience spends time.
- Website optimization: Ensure fast load times and intuitive navigation.
- SEO: Use tools like Ahrefs or SEMrush to optimize your website for search engines.
Social media engagement: Regularly post and interact with your audience on platforms like Facebook, Instagram, and LinkedIn.
13. Focus on Branding
Develop a strong brand identity that resonates with your target audience. A consistent and compelling brand can differentiate your business from competitors and build customer loyalty.
- Brand consistency: Ensure your logo, colors, and messaging are consistent across all platforms.
- Storytelling: Share your brand story to connect with customers on an emotional level.
- Customer feedback: Use reviews and testimonials to build trust and credibility.
14. Offer Exceptional Customer Experiences
Deliver outstanding customer experiences to stand out in a crowded market. Personalized service and going the extra mile can turn customers into loyal advocates.
- Personalization: Use customer data to tailor experiences and offers.
- Customer support: Provide timely and effective support through various channels.
- Feedback loops: Regularly seek customer feedback to improve your products and services.
15. Optimize Your Pricing Strategy
Review and adjust your pricing strategy to maximize profits. Consider value-based pricing, where you set prices based on the perceived value to the customer, rather than just cost-plus pricing.
- Market research: Understand what customers are willing to pay.
- Competitive analysis: Analyze competitors’ pricing strategies.
- Dynamic pricing: Adjust prices based on demand, seasonality, or other factors.
16. Leverage Content Marketing
Create valuable content that educates and engages your audience. Content marketing can drive traffic to your website, establish you as an industry authority, and generate leads.
- Blogging: Regularly publish blog posts on topics relevant to your audience.
- Video content: Use platforms like YouTube to share tutorials, product demos, and behind-the-scenes videos.
- Webinars and podcasts: Host webinars and podcasts to provide in-depth insights and connect with your audience.
17. Develop a Strong Company Culture
A positive company culture attracts top talent and motivates employees to perform at their best. Happy and engaged employees are more productive and can contribute significantly to business growth.
- Core values: Define and communicate your company’s core values.
- Employee recognition: Regularly acknowledge and reward employees’ contributions.
- Professional development: Offer training and development opportunities to help employees grow.
18. Monitor Financial Health
Keep a close eye on your business finances to ensure you’re making sound financial decisions. Regularly review your financial statements and key performance indicators (KPIs).
- Budgeting: Create and stick to a budget to manage expenses effectively.
- Cash flow management: Ensure you have sufficient cash flow to meet your business needs.
- Financial planning: Plan for future investments and potential economic downturns.
19. Stay Adaptable
The business landscape is constantly changing. Stay flexible and be willing to adapt your strategies based on market trends, customer needs, and technological advancements.
- Trend analysis: Regularly analyze industry trends and market conditions.
- Customer feedback: Use feedback to make informed adjustments to your products or services.
- Continuous improvement: Foster a culture of continuous improvement and innovation.
20. Seek Professional Advice
Don’t hesitate to seek advice from business consultants, mentors, or industry experts. They can provide valuable insights and guidance to help you navigate challenges and identify growth opportunities.
- Business consultants: Hire consultants for specialized advice on various aspects of your business.
- Mentorship: Connect with experienced business owners or industry leaders for mentorship.
- Networking: Join professional organizations and attend industry events to learn from peers.
Conclusion
Implementing these strategies and bonus tips can significantly enhance your small business’s growth potential and set you on the path to long-term success. By staying proactive, continuously adapting to market changes, and prioritizing your customers, you can build a thriving business. Remember, growth doesn’t happen overnight; it requires dedication, persistence, and smart planning. Start applying these tactics today, and watch your small business reach new heights.
If you need personalized assistance or more tailored strategies, don’t hesitate to reach out. Together, we can make, grow, and rank your business, taking it to unprecedented levels of success. By Clicking Button below, Let’s get started!
Let's Grow Your Business Together!
![{"type":"elementor","siteurl":"https://indmojo.com/wp-json/","elements":[{"id":"162da4d","elType":"widget","isInner":false,"isLocked":false,"settings":{"image":{"url":"https://indmojo.com/wp-content/plugins/elementor/assets/images/placeholder.png","id":"","size":""},"image_size":"medium","image_custom_dimension":{"width":"","height":""},"caption_source":"none","caption":"","link_to":"none","link":{"url":"","is_external":"","nofollow":"","custom_attributes":""},"open_lightbox":"default","align":"","align_tablet":"","align_mobile":"","width":{"unit":"%","size":"","sizes":[]},"width_tablet":{"unit":"%","size":"","sizes":[]},"width_mobile":{"unit":"%","size":"","sizes":[]},"space":{"unit":"%","size":"","sizes":[]},"space_tablet":{"unit":"%","size":"","sizes":[]},"space_mobile":{"unit":"%","size":"","sizes":[]},"height":{"unit":"px","size":"","sizes":[]},"height_tablet":{"unit":"px","size":"","sizes":[]},"height_mobile":{"unit":"px","size":"","sizes":[]},"object-fit":"","object-fit_tablet":"","object-fit_mobile":"","object-position":"center center","object-position_tablet":"","object-position_mobile":"","opacity":{"unit":"px","size":"","sizes":[]},"css_filters_css_filter":"","css_filters_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hue":{"unit":"px","size":0,"sizes":[]},"opacity_hover":{"unit":"px","size":"","sizes":[]},"css_filters_hover_css_filter":"","css_filters_hover_blur":{"unit":"px","size":0,"sizes":[]},"css_filters_hover_brightness":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_contrast":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_saturate":{"unit":"px","size":100,"sizes":[]},"css_filters_hover_hue":{"unit":"px","size":0,"sizes":[]},"background_hover_transition":{"unit":"px","size":"","sizes":[]},"hover_animation":"","image_border_border":"","image_border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_color":"","image_border_radius":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"image_box_shadow_box_shadow_type":"","image_box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"caption_align":"","caption_align_tablet":"","caption_align_mobile":"","text_color":"","caption_background_color":"","caption_typography_typography":"","caption_typography_font_family":"","caption_typography_font_size":{"unit":"px","size":"","sizes":[]},"caption_typography_font_size_tablet":{"unit":"px","size":"","sizes":[]},"caption_typography_font_size_mobile":{"unit":"px","size":"","sizes":[]},"caption_typography_font_weight":"","caption_typography_text_transform":"","caption_typography_font_style":"","caption_typography_text_decoration":"","caption_typography_line_height":{"unit":"px","size":"","sizes":[]},"caption_typography_line_height_tablet":{"unit":"em","size":"","sizes":[]},"caption_typography_line_height_mobile":{"unit":"em","size":"","sizes":[]},"caption_typography_letter_spacing":{"unit":"px","size":"","sizes":[]},"caption_typography_letter_spacing_tablet":{"unit":"px","size":"","sizes":[]},"caption_typography_letter_spacing_mobile":{"unit":"px","size":"","sizes":[]},"caption_typography_word_spacing":{"unit":"px","size":"","sizes":[]},"caption_typography_word_spacing_tablet":{"unit":"em","size":"","sizes":[]},"caption_typography_word_spacing_mobile":{"unit":"em","size":"","sizes":[]},"caption_text_shadow_text_shadow_type":"","caption_text_shadow_text_shadow":{"horizontal":0,"vertical":0,"blur":10,"color":"rgba(0,0,0,0.3)"},"caption_space":{"unit":"px","size":"","sizes":[]},"caption_space_tablet":{"unit":"px","size":"","sizes":[]},"caption_space_mobile":{"unit":"px","size":"","sizes":[]},"_title":"","_margin":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_margin_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_margin_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_padding_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_element_width":"","_element_width_tablet":"","_element_width_mobile":"","_element_custom_width":{"unit":"%","size":"","sizes":[]},"_element_custom_width_tablet":{"unit":"px","size":"","sizes":[]},"_element_custom_width_mobile":{"unit":"px","size":"","sizes":[]},"_flex_align_self":"","_flex_align_self_tablet":"","_flex_align_self_mobile":"","_flex_order":"","_flex_order_tablet":"","_flex_order_mobile":"","_flex_order_custom":"","_flex_order_custom_tablet":"","_flex_order_custom_mobile":"","_flex_size":"","_flex_size_tablet":"","_flex_size_mobile":"","_flex_grow":1,"_flex_grow_tablet":"","_flex_grow_mobile":"","_flex_shrink":1,"_flex_shrink_tablet":"","_flex_shrink_mobile":"","_element_vertical_align":"","_element_vertical_align_tablet":"","_element_vertical_align_mobile":"","_position":"","_offset_orientation_h":"start","_offset_x":{"unit":"px","size":0,"sizes":[]},"_offset_x_tablet":{"unit":"px","size":"","sizes":[]},"_offset_x_mobile":{"unit":"px","size":"","sizes":[]},"_offset_x_end":{"unit":"px","size":0,"sizes":[]},"_offset_x_end_tablet":{"unit":"px","size":"","sizes":[]},"_offset_x_end_mobile":{"unit":"px","size":"","sizes":[]},"_offset_orientation_v":"start","_offset_y":{"unit":"px","size":0,"sizes":[]},"_offset_y_tablet":{"unit":"px","size":"","sizes":[]},"_offset_y_mobile":{"unit":"px","size":"","sizes":[]},"_offset_y_end":{"unit":"px","size":0,"sizes":[]},"_offset_y_end_tablet":{"unit":"px","size":"","sizes":[]},"_offset_y_end_mobile":{"unit":"px","size":"","sizes":[]},"_z_index":"","_z_index_tablet":"","_z_index_mobile":"","_element_id":"","_css_classes":"","motion_fx_motion_fx_scrolling":"","motion_fx_translateY_effect":"","motion_fx_translateY_direction":"","motion_fx_translateY_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_translateX_effect":"","motion_fx_translateX_direction":"","motion_fx_translateX_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_translateX_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_opacity_effect":"","motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":20,"end":80}},"motion_fx_blur_effect":"","motion_fx_blur_direction":"out-in","motion_fx_blur_level":{"unit":"px","size":7,"sizes":[]},"motion_fx_blur_range":{"unit":"%","size":"","sizes":{"start":20,"end":80}},"motion_fx_rotateZ_effect":"","motion_fx_rotateZ_direction":"","motion_fx_rotateZ_speed":{"unit":"px","size":1,"sizes":[]},"motion_fx_rotateZ_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_scale_effect":"","motion_fx_scale_direction":"out-in","motion_fx_scale_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_scale_range":{"unit":"%","size":"","sizes":{"start":20,"end":80}},"motion_fx_transform_origin_x":"center","motion_fx_transform_origin_y":"center","motion_fx_devices":["desktop","tablet","mobile"],"motion_fx_range":"","motion_fx_motion_fx_mouse":"","motion_fx_mouseTrack_effect":"","motion_fx_mouseTrack_direction":"","motion_fx_mouseTrack_speed":{"unit":"px","size":1,"sizes":[]},"motion_fx_tilt_effect":"","motion_fx_tilt_direction":"","motion_fx_tilt_speed":{"unit":"px","size":4,"sizes":[]},"sticky":"","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_offset_tablet":"","sticky_offset_mobile":"","sticky_effects_offset":0,"sticky_effects_offset_tablet":"","sticky_effects_offset_mobile":"","sticky_parent":"","_animation":"","_animation_tablet":"","_animation_mobile":"","animation_duration":"","_animation_delay":"","_transform_rotate_popover":"","_transform_rotateZ_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotate_3d":"","_transform_rotateX_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateX_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect":{"unit":"px","size":"","sizes":[]},"_transform_rotateY_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_perspective_effect":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translate_popover":"","_transform_translateX_effect":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scale_popover":"","_transform_keep_proportions":"yes","_transform_scale_effect":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_mobile":{"unit":"px","size":"","sizes":[]},"_transform_skew_popover":"","_transform_skewX_effect":{"unit":"px","size":"","sizes":[]},"_transform_skewX_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect":{"unit":"px","size":"","sizes":[]},"_transform_skewY_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_flipX_effect":"","_transform_flipY_effect":"","_transform_rotate_popover_hover":"","_transform_rotateZ_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateZ_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotate_3d_hover":"","_transform_rotateX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateX_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateX_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_rotateY_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateY_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_perspective_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_perspective_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translate_popover_hover":"","_transform_translateX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_translateY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scale_popover_hover":"","_transform_keep_proportions_hover":"yes","_transform_scale_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scale_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleX_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover_tablet":{"unit":"px","size":"","sizes":[]},"_transform_scaleY_effect_hover_mobile":{"unit":"px","size":"","sizes":[]},"_transform_skew_popover_hover":"","_transform_skewX_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_skewX_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_hover":{"unit":"px","size":"","sizes":[]},"_transform_skewY_effect_hover_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_hover_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_flipX_effect_hover":"","_transform_flipY_effect_hover":"","_transform_transition_hover":{"unit":"px","size":"","sizes":[]},"motion_fx_transform_x_anchor_point":"","motion_fx_transform_x_anchor_point_tablet":"","motion_fx_transform_x_anchor_point_mobile":"","motion_fx_transform_y_anchor_point":"","motion_fx_transform_y_anchor_point_tablet":"","motion_fx_transform_y_anchor_point_mobile":"","_background_background":"","_background_color":"","_background_color_stop":{"unit":"%","size":0,"sizes":[]},"_background_color_stop_tablet":{"unit":"%"},"_background_color_stop_mobile":{"unit":"%"},"_background_color_b":"#f2295b","_background_color_b_stop":{"unit":"%","size":100,"sizes":[]},"_background_color_b_stop_tablet":{"unit":"%"},"_background_color_b_stop_mobile":{"unit":"%"},"_background_gradient_type":"linear","_background_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"_background_gradient_angle_tablet":{"unit":"deg"},"_background_gradient_angle_mobile":{"unit":"deg"},"_background_gradient_position":"center center","_background_gradient_position_tablet":"","_background_gradient_position_mobile":"","_background_image":{"url":"","id":"","size":""},"_background_image_tablet":{"url":"","id":"","size":""},"_background_image_mobile":{"url":"","id":"","size":""},"_background_position":"","_background_position_tablet":"","_background_position_mobile":"","_background_xpos":{"unit":"px","size":0,"sizes":[]},"_background_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_ypos":{"unit":"px","size":0,"sizes":[]},"_background_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_attachment":"","_background_repeat":"","_background_repeat_tablet":"","_background_repeat_mobile":"","_background_size":"","_background_size_tablet":"","_background_size_mobile":"","_background_bg_width":{"unit":"%","size":100,"sizes":[]},"_background_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"_background_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"_background_video_link":"","_background_video_start":"","_background_video_end":"","_background_play_once":"","_background_play_on_mobile":"","_background_privacy_mode":"","_background_video_fallback":{"url":"","id":"","size":""},"_background_slideshow_gallery":[],"_background_slideshow_loop":"yes","_background_slideshow_slide_duration":5000,"_background_slideshow_slide_transition":"fade","_background_slideshow_transition_duration":500,"_background_slideshow_background_size":"","_background_slideshow_background_size_tablet":"","_background_slideshow_background_size_mobile":"","_background_slideshow_background_position":"","_background_slideshow_background_position_tablet":"","_background_slideshow_background_position_mobile":"","_background_slideshow_lazyload":"","_background_slideshow_ken_burns":"","_background_slideshow_ken_burns_zoom_direction":"in","_background_hover_background":"","_background_hover_color":"","_background_hover_color_stop":{"unit":"%","size":0,"sizes":[]},"_background_hover_color_stop_tablet":{"unit":"%"},"_background_hover_color_stop_mobile":{"unit":"%"},"_background_hover_color_b":"#f2295b","_background_hover_color_b_stop":{"unit":"%","size":100,"sizes":[]},"_background_hover_color_b_stop_tablet":{"unit":"%"},"_background_hover_color_b_stop_mobile":{"unit":"%"},"_background_hover_gradient_type":"linear","_background_hover_gradient_angle":{"unit":"deg","size":180,"sizes":[]},"_background_hover_gradient_angle_tablet":{"unit":"deg"},"_background_hover_gradient_angle_mobile":{"unit":"deg"},"_background_hover_gradient_position":"center center","_background_hover_gradient_position_tablet":"","_background_hover_gradient_position_mobile":"","_background_hover_image":{"url":"","id":"","size":""},"_background_hover_image_tablet":{"url":"","id":"","size":""},"_background_hover_image_mobile":{"url":"","id":"","size":""},"_background_hover_position":"","_background_hover_position_tablet":"","_background_hover_position_mobile":"","_background_hover_xpos":{"unit":"px","size":0,"sizes":[]},"_background_hover_xpos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_hover_xpos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos_tablet":{"unit":"px","size":0,"sizes":[]},"_background_hover_ypos_mobile":{"unit":"px","size":0,"sizes":[]},"_background_hover_attachment":"","_background_hover_repeat":"","_background_hover_repeat_tablet":"","_background_hover_repeat_mobile":"","_background_hover_size":"","_background_hover_size_tablet":"","_background_hover_size_mobile":"","_background_hover_bg_width":{"unit":"%","size":100,"sizes":[]},"_background_hover_bg_width_tablet":{"unit":"px","size":"","sizes":[]},"_background_hover_bg_width_mobile":{"unit":"px","size":"","sizes":[]},"_background_hover_video_link":"","_background_hover_video_start":"","_background_hover_video_end":"","_background_hover_play_once":"","_background_hover_play_on_mobile":"","_background_hover_privacy_mode":"","_background_hover_video_fallback":{"url":"","id":"","size":""},"_background_hover_slideshow_gallery":[],"_background_hover_slideshow_loop":"yes","_background_hover_slideshow_slide_duration":5000,"_background_hover_slideshow_slide_transition":"fade","_background_hover_slideshow_transition_duration":500,"_background_hover_slideshow_background_size":"","_background_hover_slideshow_background_size_tablet":"","_background_hover_slideshow_background_size_mobile":"","_background_hover_slideshow_background_position":"","_background_hover_slideshow_background_position_tablet":"","_background_hover_slideshow_background_position_mobile":"","_background_hover_slideshow_lazyload":"","_background_hover_slideshow_ken_burns":"","_background_hover_slideshow_ken_burns_zoom_direction":"in","_background_hover_transition":{"unit":"px","size":"","sizes":[]},"_border_border":"","_border_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_color":"","_border_radius":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_box_shadow_box_shadow_type":"","_box_shadow_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"_box_shadow_box_shadow_position":" ","_border_hover_border":"","_border_hover_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_color":"","_border_radius_hover":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_box_shadow_hover_box_shadow_type":"","_box_shadow_hover_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"_box_shadow_hover_box_shadow_position":" ","_border_hover_transition":{"unit":"px","size":"","sizes":[]},"_mask_switch":"","_mask_shape":"circle","_mask_image":{"url":"","id":"","size":""},"_mask_notice":"","_mask_size":"contain","_mask_size_tablet":"","_mask_size_mobile":"","_mask_size_scale":{"unit":"%","size":100,"sizes":[]},"_mask_size_scale_tablet":{"unit":"px","size":"","sizes":[]},"_mask_size_scale_mobile":{"unit":"px","size":"","sizes":[]},"_mask_position":"center center","_mask_position_tablet":"","_mask_position_mobile":"","_mask_position_x":{"unit":"%","size":0,"sizes":[]},"_mask_position_x_tablet":{"unit":"px","size":"","sizes":[]},"_mask_position_x_mobile":{"unit":"px","size":"","sizes":[]},"_mask_position_y":{"unit":"%","size":0,"sizes":[]},"_mask_position_y_tablet":{"unit":"px","size":"","sizes":[]},"_mask_position_y_mobile":{"unit":"px","size":"","sizes":[]},"_mask_repeat":"no-repeat","_mask_repeat_tablet":"","_mask_repeat_mobile":"","hide_desktop":"","hide_tablet":"","hide_mobile":"","_attributes":"","custom_css":""},"defaultEditSettings":{"defaultEditRoute":"content"},"elements":[],"widgetType":"image","editSettings":{"defaultEditRoute":"content","panel":{"activeTab":"content","activeSection":"section_image"}}}]}](https://i0.wp.com/indmojo.com/wp-content/uploads/What-Is-Digital-Marketing-Actually.png?resize=300%2C200&ssl=1)